[Jul 11, 2023] Get Latest and 100% Accurate Marketing-Cloud-Consultant Exam Questions [Q16-Q30]

QUESTION 16
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

QUESTION 17
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

QUESTION 18
ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should ABC Company take in order to create Send Classifications? (Choose two.)

QUESTION 19
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

QUESTION 20
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer’s daily promotional email? Choose 3 answers

QUESTION 21
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

QUESTION 22
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

QUESTION 23
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?

QUESTION 24
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

QUESTION 25
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

QUESTION 26
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)

QUESTION 27
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

QUESTION 28
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

QUESTION 29
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

QUESTION 30
ABC Company has scenario of a journey for “post-purchasing communication”.
Which re-entry setting is correct?