[Nov-2023] Salesforce Marketing-Cloud-Account-Engagement-Specialist Official Cert Guide PDF [Q144-Q161]

NO.144 What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

NO.145 A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

NO.146 Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

NO.147 A marketing user wants to send an email template to a prospect list, but the specific email template Isn’t available to choose when sanding a new list email.
How should the user resolve this Issue?

NO.148 What variable tag must be included in an email to allow prospects to manage their email preferences?

NO.149 Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

NO.150 A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

NO.151 What could cause standard sync actions from occurring?

NO.152 A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

NO.153 In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

NO.154 Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

NO.155 LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect’s Audits tab to help determine what updates were made?
Choose 3 answers

NO.156 How can a visitor convert to a prospect?

NO.157 What is a difference between a dynamic list and a static list?

NO.158 What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

NO.159 Form or Form Handler? I need total control over my form’s appearance.

NO.160 Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

NO.161 A marketing manager sent an email template last week to their “Hot Prospects” list, which is populated dynamically based on the prospects’ scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?