[May-2022] AD5-E809 Free PDF from PrepAwayETE [Q14-Q38]

NO.14 A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

NO.15 An A/B test has been running for several weeks. Which finding can be used to determine a winner?

NO.16 What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

NO.17 Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

NO.18 A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor’s advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?

NO.19 One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?

NO.20 An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

NO.21 An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

NO.22 When testing an XT Activity with experiences targeted to ‘US Visitors’. “Canada Visitors”, and “All Visitors”, the following occurs:
The Adobe Target Business Practitioner always qualifies for the “All Visitors’ Experience but is expecting to see the “US Visitors” Experience.
What might be causing this behavior? (Choose two.)

NO.23 The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company’s quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a “SALE1′ link to the e-commerce website’s main navigation. The “SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site’s main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?

NO.24 Match the variable to the effect.

NO.25 An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?

NO.26 It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

NO.27 A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?

NO.28 Which statement is true for all Experience Targeting activities?

NO.29 What does Adobe Target optimize towards when running an Automated Personalization activity?

NO.30 A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

NO.31 A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?