[2023] Get Top-Rated Microsoft MB-260 Exam Dumps Now [Q21-Q40]

QUESTION 21
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.

QUESTION 22
You created several segments in Microsoft Dynamics 365 Customer Insights.
You need to perform a segment overlap analysis to understand what these segments have in common.
Which two actions can you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

QUESTION 23
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

QUESTION 24
You are implementing Microsoft Dynamics 365 Customer Insights as the company’s Customer Data Platform.
You set up the data sources and start the unification process.
You need to identify the primary table within the Matching conditions page.
Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

QUESTION 25
You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?

QUESTION 26
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

QUESTION 27
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist.
Click “Next” and your data is now ready for unification.
Does this meet the goal?

QUESTION 28
You recently configured a customer lifetime value (CIV) model.
You need to explain the training model performance to the marketing manager.
Which definition applies to each training model performance grade? To answer, drag the appropriate definitions to the correct grade values. Each definition may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.

QUESTION 29
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

QUESTION 30
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

QUESTION 31
You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.
You need to set up the Search & filter index for the first time.
What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

QUESTION 32
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?

QUESTION 33
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles dat
a. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

QUESTION 34
You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

QUESTION 35
You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation.
Individual consumers are the primary target audience.
You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.
You need to improve the match results before your marketing team starts using the system.
Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

QUESTION 36
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?

QUESTION 37
You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
You need to make sure the new environment is operational and satisfies all relevant requirements.
Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

QUESTION 38
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company’s marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization’s products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution: ‘
1. Generate a Customer Lifetime Value model for the next three months.
2. On the results page, review the model results to identify the characteristics of the lowest “Value of customers by percentile” group.
3. Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.
Does this meet the goal?

QUESTION 39
You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

QUESTION 40
You need to fix the problem with exports to Dynamics 365 Sales.
What should you do?